Performance measurement system specifically developed for kayak, canoe, SUP, dragon boat and rowing sports to objectively measure and improve the sport performance. The system consists hardware devices and software elements. Coaches can have access to their athlete's profile and see how they are developing week to week. Paddlemate can provide LIVE data from the water so coaches can see their athletes performance and give them real-time feedback. POD = Force measurement sensor TRACKER = GPS & data collecting unit Training and race data analysis and tracking: Pulling force Force curves Symmetry Stroke rate Distance per stroke measurement Speed Pace GPS-based distance tracking with all necessary data Compatibility with heart rate monitoring devices Pull and Ride!