Easily track your growth, engagement and monetisation efforts with the companion app to the Facebook Analytics web product - See conversion rates and other important metrics and reports for all of your properties (app, website, Facebook page and Instagram profile). - Create funnels, cohorts, overlap charts and other data visualisations. Plus, filter by demographic or activity segments - Add charts to custom dashboards to track related metrics in one convenient place. - See the charts and filters you\u0027ve created in Facebook Analytics on the web. - Be alerted when there are significant changes to your metrics. - Browse automated insights* to see anomalies in your data when something unexpected occurs. *Automated insights may not be available to all businesses.