A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms

A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms

A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms

A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms

A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms

A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms

A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms

A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms

A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms

A safe & organised home for every photo, video, story & milestone from bump to baby & beyond. The easiest way to journal childhood & family memories.
Parents love it, grandparents live for it. Your kids will treasure it forever & thank you for it (eventually)!
All your memories SAFE in one SPECIAL place:
EASY & ALWAYS AT YOUR FINGERTIPS
- An entire childhood & lifetime of UNLIMITED MEMORIES & milestones, at your fingertips
- All together in one SAFE & SPECIAL place
- Completely PRIVATE to you and those you carefully choose
- AUTO-ORGANISED in a smart chronological timeline by child or family member, viewed individually or together with others - as many as you want
- As many photos, videos, milestones and journal stories as you like - any size, length & frequency, from ANY DEVICE
- Swipe through the years in seconds and find things fast with filters & SMART SEARCH
- SEE CHANGE with exclusive time-lapse technology, creative age-comparisons & unlimited slideshow videos that highlight transformation week on week, month on month & year on year - auto-created using your everyday photos
- UNFORGETTABLE DETAILS such as titles, captions, comments & conversations PRESERVED forever
- ALL-INCLUDED from the day you start - as many timelines, invited family & friends, and photos, videos & stories as you want, unlimited from day 1
- Even your PETS are INCLUDED, with our new pet-app, Huply
- EASY to use for the entire extended family (even your kids will love it)
- EASY to begin at any age & to transfer memories from any device.
KEEP FAMILY CONNECTED - PRIVATELY
- Moments instantly shared with your invited circle of family & friends
- Near or far, you choose who matters most
- Everyone’s included on any device (iOS, Web, Email & other mobile platforms)
- Loves, comments and conversations preserved forever
- Each with individual permissions, you control how each person contributes to your child’s story.
PRIVATE, PROTECTED & PRESERVED
Your privacy has ALWAYS been our top priority. BackThen is a completely private & safe place for families to share special memories together.
- We never share your data with any third parties
- We never serve ads
- Every memory is PRESERVED in original format and resolution. We do not compress or degrade your images to cut costs to offer a ‘FREE’ service. ‘High resolution’ is not good enough.
- Your data and images are all encrypted in transit
- Everything is stored securely in the cloud
- Private to you and only those you choose to share your timelines with. You always have control over their access and individual permissions.
- Your memories always belong to you - delete or remove them all at any time. We will not hold you or your memories hostage.
BETTER PRINTS (UK only 2023, expanding to US & ROW)
Every memory is PRESERVED in original quality from the start. This is especially important for those moments you want to print.
- A fully-integrated easy-to-print service, directly from any photo already in the BackThen app. No time wasted uploading and downloading from one app to another. It’s the quickest & easiest way to print.
- Ensures better quality prints
- We work responsibly with high-quality local print partners
- Ensuring quick delivery & customer care
- We encourage you to print what you love in the best quality possible
- We won’t ship prints around the world for FREE
TRUSTED BY MILLIONS
BackThen has been made for parents, by parents. From the team behind the original childhood journal, Lifecake - founded in 2012, we are a private family-orientated company offering:
- 1GB of free storage to get you started - that’s a generous amount of videos & photos - all features included, to truly try before you buy
- A straightforward low-cost monthly VIP subscription £3.99 / $4.99 / €4.49
- Transparency & value
Questions? Send us an email to support@backthen.app
We’re serious about privacy https://www.backthen.com/privacy
Terms of service: https://www.backthen.com/terms