THE WORLD’S LEADING PLATFORM FOR KOREAN DESIGNERS. Home to 3,000+ Korean designers and brands, with 500+ products updated everyday. BE THE FIRST TO KNOW • Shop the latest trends in fashion, beauty, lifestyle from Seoul, and styles spotted on your fav. K-pop celebs. • Get notifications on app exclusive promotions, new drops and collaborations, restocks and sales. A UNIQUE, PERSONALIZED SHOPPING EXPERIENCE • Create a personalized feed by saving trend edits and tracking brands for new updates or sales. • Find similar styles and recommended items as you shop. • Explore curated edits and guides for all the top trends and styles, with over 50 contents updated monthly. • Get inspired and explore stylings from our muses on Instagram (@wconcept) with #wmuse , and even get your posts featured on our site! EVEN MORE REWARDS & BENEFITS • Create an account to be enrolled into our loyalty program. • Enjoy early access to sales, birthday gifts, surprise discounts, and VIP access. • Get W Points back on every order you place to spend towards any of your future orders.